Our Mission is to assist in the capability development of Noongar businesses using Noongar cultural values and to use this increased capacity to build sustained wealth for the Noongar people for future generations

Mission Statement:

•To re-establish the principles and prosperity of the Noongar economy through creating opportunities for Noongar businesses to contribute to and benefit from the broader economy

• Celebrate our unique tradition and use our cultural assets to create wealth for the Noongar Community

• Advocate for investment in the development and sustainability of the Noongar economy

• Foster trade partnerships within and between the Noongar and Non-Noongar business community

• Inspire confidence and respect for the value delivered by Noongar business people that translates to commerce

• Be recognised as the authority that identifies and champions Noongar businesses and protocols